// MISSION 02 · LEAD HERO: IGNITE
Paid ads that turn budget into booked customers.
IGNITE turns ad spend into rocket fuel. We build, manage and optimise campaigns on Google, Meta, LinkedIn, TikTok and Microsoft Ads, judged on one number: what each customer costs you.
// INTEL
PPC (pay-per-click) management is the setup and ongoing optimisation of paid ad campaigns on platforms like Google Ads and Meta. Avengers Marketing manages campaign strategy, targeting, ad creative, landing pages and conversion tracking, and reports on cost per lead and return on ad spend.
// Key takeaways
- You pay two things: ad spend directly to the platform, and our management fee.
- Campaigns can generate leads within days.
- Works best alongside FORGE, RADAR and QUILL.
What is PPC management?
PPC (pay-per-click) management is the setup and ongoing optimisation of paid ad campaigns on platforms like Google Ads and Meta.
IGNITE turns ad spend into rocket fuel. We build, manage and optimise campaigns on Google, Meta, LinkedIn, TikTok and Microsoft Ads, judged on one number: what each customer costs you.
// LOADOUT
What’s included?
- Account audit
- Campaign architecture
- Google Search, Performance Max and Local Services Ads
- Meta and Instagram ads
- LinkedIn ads for B2B
- TikTok and YouTube ads
- Ad creative and copy
- Landing pages
- Conversion tracking and offline conversion import
- Weekly optimisation
- Monthly reporting
// MISSION PROTOCOL
How do we do it?
- Track first
- Build campaigns
- Launch and learn
- Scale winners
// BUDGET & TIMELINE
What will it cost, and when will it work?
How much does PPC management cost?
You pay two things: ad spend directly to the platform, and our management fee. [OPTIONAL: fee model, e.g. flat monthly or % of spend]
How long does PPC management take to work?
Campaigns can generate leads within days. Expect 4–8 weeks of optimisation for the platforms’ algorithms to learn and for us to find the winning combinations.
Which industries do we deploy PPC management for?
- Paid Ads for Law Firms
- Paid Ads for Medical Practices
- Paid Ads for Dental
- Paid Ads for Med Spas & Aesthetics
- Paid Ads for Chiropractic & Physical Therapy
- Paid Ads for Mortgage & Lending
- Paid Ads for Home Services
- Paid Ads for Roofing
- Paid Ads for Hotels & Hospitality
- Paid Ads for E-commerce
- Paid Ads for SaaS & Technology
- Paid Ads for Fitness & Gyms
// INTEL BRIEFING
Paid Ads questions
How much should I spend on ads?
Enough to get meaningful data, usually enough for at least 30 to 50 conversions a month per campaign in your market. We’ll recommend a starting budget based on your industry’s typical cost per click.
Google Ads or Facebook Ads?
Google captures people actively searching for what you sell. Meta creates demand from people who match your ideal customer. Most businesses benefit from both, with weighting depending on the product.
Do you make the ad creative?
Yes. Copy, static, carousel and short-form video concepts are included or quoted separately depending on volume.
Who owns the ad account?
You do, always.
// SEND THE SIGNAL
Ready to stop guessing and start growing?
Book a free 30-minute strategy call. We’ll look at your current marketing, show you where the leaks are, and tell you exactly which heroes you need. No pressure, no fluff.